Book sales campaigns: 1. Targeted emails to your newsletter readers over the term of your offer – based on a limited-time free or discounted book offer. 2. BookBub or Facebook ads over the term of the offer to maximize conversions to book sales. 3. Actively monitor campaign results including click-through and conversion rates. 4. Using our 2 Blondes (non-digital) magic touch, fine tune campaigns for more performance. 5. Reader Engagement – Branding with engaging author content in a monthly email (the new blog.)